Editorial: HTC’s new One Series

Remember when HTC released gazillion smartphones a week? Well they’ve decided to cut down, and start afresh with the ‘One’ series. It makes sense, right?

This is a smart move by the Taiwanese company, as it halts consumer confusion. However, I’m still a bit concerned about the name, they’ve announced the One X, the One V and the One S at MWC, what’s their next phone going to be called? Will it just be a plethora of 26 smartphones with different letters? Or will they try and use Apple’s or Samsung’s or Nintendo’s naming scheme and call them, for example, the One XS, then the One XSi, then the One Galaxy XSi II Epic 4G Touch?

However, it is a nice change. Mobile phones use to have numbers after their names, for example, the K750, changing to adjectives, it’s a bit confusing, huh?


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