HP promotes ‘$40 billion’ PC business spin-off with new series of ads

Before today, HP had only expressed that it “will consider a broad range of options” for the future of its Personal Systems Group; and now, said company’s released a series of ads to confirm its intention to spin it off into a separate company. Amidst the lovely (and ironic) mention of HP’s long-lived success with its $40 billion PC business, the underlying message here is all about “staying focused on our customer needs” and to “better anticipate change” — much like being a start-up all over again, as suggested byExecutive Vice President Todd Bradley on HP’s website. Of course, the customer in question here is likely from the enterprise sector, as we’ve all learned from CEO Leo Apotheker’s interview at D9, the death of HP’s webOS devices, and the pending acquisition of Autonomy.


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