Acer changes its logo, hopes to start afresh
Over in Acer HQ, it’s out with the old and in with the new. Having bid ciao to former CEO Gianfranco Lanci, the Taiwanese company is now slapping a fresh coat of paint and a softer typeface upon its corporate identity. The new Acer green is lighter and brighter and the more rounded new shape looks a lot safer for kids to play around with, should the occasion ever arise. We doubt this will make a big difference in the company’s push to be “more like Apple,” but hey, at least we now have a visual marker to distinguish the products that came before this shift in strategy to those that come after.